Selfhelp Online Brand Toolkit
Every one of us is an ambassador for Selfhelp in the community.
This toolkit will give you the tools you need to create materials that reinforce the strength and legacy of Selfhelp.
Our visual identity – our logo, fonts, colors, and overall style – is how our audiences know and recognize Selfhelp. It is important to use consistent elements of our identity in order to build trust, strengthen our reputation with our community, and convey our professionalism.
To open a document or image: right click to open and then right click to save to your computer.
Branding questions? Email the Managing Director of External Affairs, Katie Foley: kfoley@selfhelp.net
BRAND MESSAGES
We believe that everyone deserves to age with compassionate, trusted, and innovative care that respects their life experiences.
Our unique approach is rooted in our longstanding work with Holocaust survivors, giving us the experience and understanding to meet every challenge.
Because every person deserves to age with dignity and independence.
Selfhelp provides affordable housing, home health care, and community-based services to 25,000 individuals so that they can age with dignity.
Our Core Values:
- Welcome and Include All: We appreciate and include the individual strengths of everyone in our community, meeting them where they are. Each person’s lived experience makes us stronger collaborators, and more attuned to other perspectives that ultimately help us better serve our mission.
- Think Big: We guard the independence of and enrich the quality of life for New Yorkers by thinking big. We leverage our time-tested expertise to boldly try new, innovative solutions that meet the ever-changing needs of our community.
- Connect with Compassion: We approach everyone in our community with empathy, respect, and compassion. We believe healthier communities are built on the care we give to each other.
- Build Trust, Always: Trust is the foundation of all that we do. We approach each other, and our community, with integrity and honesty, furthering the reach of this trust with each action we take every day.
- Balance Head and Heart: We provide the highest quality care to our clients with time-tested efficiency and expertise, but we do so while holding the dignity of those we serve in the highest regard.
Mission Statement
Selfhelp is a not-for-profit organization dedicated to maintaining the independence and dignity of seniors and at-risk populations through a spectrum of housing, home health care, and social services and will lead in applying new methods and technologies to address changing needs of its community. Selfhelp will continue to serve as the “last surviving relative” to its historic constituency, victims of Nazi persecution.
LOGOS
COLORS
Primary
PMS 662 CP
RGB – R21 G54 B131
HEX – 153683
PMS 7753 CP
RGB – R196 G161 B27
HEX – c4a11b
The Selfhelp Blue is recognizable by our entire community! The consistency of this color help internal and external audiences recognize Selfhelp and know which documents are official. Our primary colors should represent over 50% of the color in a design to maintain design consistency.
Secondary
RGB – R114 G49 B98
HEX – 723162
RGB – R199 G48 B38
HEX – c73026
RGB – R214 G107 B48
HEX – d66b30
RGB – R27 G103 B138
HEX – 1b678a
RGB – R108 G145 B100
HEX – 6c9164
RGB – R122 G115 B111
HEX – 7a736f
Secondary colors are complementary versions of blue and yellow meant to accent the primary colors and help communicate our brand culture of compassion, trustworthiness, and innovation. These colors should never represent more than 50% of a design.
Find Selfhelp colors in Microsoft (Word, Publisher, Excel, and PowerPoint):
In the color palette, go to more colors, click custom, and type in the code for the Red, Green, and Blue values using the RGB color key above. If each of us uses the exact color code then our colors will match across departments and the Selfhelp identity will look consistent. Click here to open detailed instructions.
FONTS
Primary
Suggested usage: writing all email correspondences, letters or documents on behalf of Selfhelp
Lato Family
Lato Regular
Lato Italic
Lato Bold
Lato Bold Italic
Secondary
Suggested usage: Headlines
Palatino Linotype Family
Palatino Regular
Palatino Italic
Palatino Bold
Palatino Bold Italic
SLIDES & FLYERS & BROCHURES
| PowerPoint Template | Download |
|---|---|
| Flyer/ One Pager Template | Download |
| General Tri-Fold Brochure | Download |
| Selfhelp Flyer Home Care Community Outreach | Download |
| Selfhelp Community Based Programs | Download |
| Selfhelp Specialized Services for Holocaust Survivors | Download |
| Selfhelp Flyer NY Connects | Download |
| Selfhelp Safety Net | Download |
| Selfhelp Flyer 2025 | Download |
| Map of program locations 2024 | Download |
BRANDING RESOURCES
| Email Signature | Instructions on how to update your email signature | Download |
|---|---|---|
| Digital Banner | Use on digital communications, including Constant Contact email newsletters | Download |
| Zoom Background | Use these backgrounds for everyday meetings. | Download |
| Selfhelp Logo | Selfhelp blue (PMS 662) | Download |
| Selfhelp Logo | White | Download |
| Selfhelp Community Services Logo | Selfhelp blue (PMS 662) | Download |
| Selfhelp Chinese Logo | Selfhelp blue | Download |
| Selfhelp Chinese Logo | White | Download |
| Selfhelp Brand Toolkit | Simplified Chinese | Download |
| Selfhelp Brand Toolkit | Tradition Chinese | Download | Coffee House Template 1 | Use this for Coffee House event | Download |
| Coffee House Template 2 | Use this for Coffee House event | Download |
| Coffee House Template 3 | Use this for Coffee House event | Download |
TEMPLATES
| Digital letterhead (General Selfhelp, Board listing included) | Download |
|---|---|
| Digital letterhead (General Selfhelp, no Board listing) | Download |
| Digital letterhead (Program Specific) | Download |
| Selfhelp Flyer Template | Download |
| Selfhelp Powerpoint Template | Download |
| Memo | Download |
| Fax | Download |
| Event Flyer Template #1 (color) | Download |
| Event Flyer Template #2 (B&W) | Download |
| Event Flyer Template #3 (B&W) | Download |
| Event Flyer Template #4 (B&W) | Download |
| Event Flyer Template #5 (color) | Download |
| Program Overview Template #1 (color) | Download |
| Program Overview Template #2 (B&W) | Download |
| Program Overview Template #3 (B&W) | Download |
| Program Overview Template #4 (B&W) | Download |
| Program Overview Template #5 (B&W) | Download |
| Program Overview Template #6 (B&W) | Download |
VIDEOS ABOUT SELFHELP
This video is an animated “elevator pitch” for Selfhelp. Use the YouTube link to share it in presentations to introduce Selfhelp or share it in emails with contacts. Youtube link: https://www.youtube.com/watch?v=Nn0ocLw0Nyo
