ONLINE TOOLKIT
Selfhelp Brand Resources
Every one of us is an ambassador for Selfhelp in the community. This toolkit will give you the tools you need to create materials that reinforce the strength and legacy of Selfhelp. Our visual identity – our logo, fonts, colors, and overall style – is how our audiences know and recognize Selfhelp. It is important to use consistent elements of our identity in order to build trust, strengthen our reputation with our community, and convey our professionalism.
To open a document or image: right click to open and then right click to save to your computer.
Branding questions? Email the Managing Director of External Affairs, Katie Foley: kfoley@selfhelp.net
DOWNLOAD BRANDING RESOURCES
| Email Signature | This includes instructions on how to update your email signature | Download |
|---|---|---|
| Digital Banner | Use on digital communications, including Constant Contact email newsletters | Download |
| Zoom Background (Main) | Use these backgrounds for everyday meetings. | Download |
| Zoom Background (Festive) | Use these festive backgrounds for special occasions. | Download |
| Selfhelp Logo | Logo in Selfhelp blue (PMS 662) | Download |
| Selfhelp Logo | Logo in white | Download |
| Selfhelp Community Services Logo | In Selfhelp blue (PMS 662) | Download |
VIDEOS ABOUT SELFHELP
This video is an animated “elevator pitch” for Selfhelp. Use the YouTube link to share it in presentations to introduce Selfhelp or share it in emails with contacts. Youtube link: https://www.youtube.com/watch?v=Nn0ocLw0Nyo
LOGOS
COLORS
Primary
PMS 662CP
HEX 153683
RGB 22 54 131
PMS 7753CP
HEX C4A11B
RGB 196 161 27
PMS White
HEX FFFFFF
RGB 255 255 255
Secondary
PMS 281U
HEX 162548
RGB 22 37 72
PMS 279U
HEX 5B91CC
RGB 91 145 204
PMS 7406U
HEX F3B720
RGB 243 183 32
PMS 7502U
HEX D3B886
RGB 211 184 134
Find Selfhelp colors in Microsoft (Word, Publisher, Excel, and PowerPoint): In the color palette, go to more colors, click custom, and type in the code for the Red, Green, and Blue values using the RBG color key above. If each of us uses the exact color code then our colors will match across departments and the Selfhelp identity will look consistent. Click here to open detailed instructions.
FONTS
Primary
Suggested usage: writing all email correspondences, letters or documents on behalf of Selfhelp
Palatino Linotype Family
Palatino Regular
Palatino Italic
Palatino Bold
Palatino Bold Italic
Secondary
Suggested usage: writing all email correspondences, letters or documents on behalf of Selfhelp
Verdana Family
Verdana Regular
Verdana Italic
Verdana Bold
Verdana Bold Italic
BRAND MESSAGES
For over 85 years Selfhelp has been serving the most vulnerable among us. Through home care, affordable housing, and social services, we serve over 25,000 older and vulnerable New Yorkers each year while remaining the largest provider of comprehensive services to Holocaust survivors in North America. As a trusted advisor in aging services, our overarching goal is helping older and vulnerable adults to live with dignity and independence.
Mission Statement
Selfhelp is a not-for-profit organization dedicated to maintaining the independence and dignity of seniors and at-risk populations through a spectrum of housing, home health care, and social services and will lead in applying new methods and technologies to address changing needs of its community. Selfhelp will continue to serve as the “last surviving relative” to its historic constituency, victims of Nazi persecution.
At Selfhelp, we believe in:
- Compassionate home and community care
- The dignified care of every person; Helping older adults live with independence and avoid institutional care
- Cultivating a culture of respect for our employees, clients, and volunteers; Passionate and mission-driven staff members
- Serving vulnerable New Yorkers
- Leading in innovative services
- Pride in our New York City legacy and 85+ years of service
VIDEOS ABOUT SELFHELP
TEMPLATES
| Digital letterhead (General Selfhelp, Board listing included) | Download |
|---|---|
| Digital letterhead (General Selfhelp, no Board listing) | Download |
| Digital letterhead (Program Specific) | Download |
| Digital letterhead (Program Specific with DFTA and NYSOFA logos) | Download |
| Digital letterhead (Program Specific with CHAP logo) | Download |
| Digital letterhead (Program Specific with Nassau logo) | Download |
| Selfhelp Powerpoint Template | Download |
| Memo | Download |
| Fax | Download |
| Event Flyer Template #1 (color) | Download |
| Event Flyer Template #2 (B&W) | Download |
| Event Flyer Template #3 (B&W) | Download |
| Event Flyer Template #4 (B&W) | Download |
| Event Flyer Template #5 (color) | Download |
| Program Overview Template #1 (color) | Download |
| Program Overview Template #2 (B&W) | Download |
| Program Overview Template #3 (B&W) | Download |
| Program Overview Template #4 (B&W) | Download |
| Program Overview Template #5 (B&W) | Download |
| Program Overview Template #6 (B&W) | Download |
TALKING POINTS
- Selfhelp is dedicated to maintaining the independence and dignity of seniors and at-risk populations through a range of housing, home health care, and social services.
- Selfhelp will lead in applying new methods and technologies to address the changing needs of our community.
- Selfhelp will continue to serve as the “last surviving relative” to our historic constituency, victims of Nazi persecution.
- Selfhelp Community Services provides comprehensive services to help older adults live life independently and with dignity in their own homes.
- For more than 85 years, Selfhelp has been committed to serving thousands of New York’s most vulnerable, including operating the oldest and largest program serving Holocaust survivors in North America.
- Currently, Selfhelp serves more than 25,000 vulnerable New Yorkers through a range of home care, affordable housing, and social services.
- Our founders instilled Selfhelp with a spirit of innovation, vision, and willingness to navigate new territory. Today, we are among the largest and most respected human service organizations in the New York metropolitan area.
PROGRAM OUTREACH FLYERS
These materials are updated frequently by each department. Please confirm that you are using the most current version by emailing External Affairs or the department directly.
| SRG – Melamid Institute of Affordable Housing | Download |
|---|---|
| Holocaust Survivor Program outreach | Download |
| Home Care Aide Recruitment Flyer – English | Download |
| Home Care Aide Recruitment Flyer – Russian | Download |
| Home Care Aide Recruitment Flyer – Spanish | Download |
| Virtual Senior Center Flyer_English | Download |
| VSC_Brochure_Professional | Download |
| Virtual Senior Center Flyer for Participants | Download |
| Friendly Visiting Volunteer (English) | Download |
| Friendly Visiting (Chinese) | Download |
| Virtual Senior Center Flyer_English | Download |
| VSC_Brochure_Professional | Download |
| Virtual Senior Center Flyer for Participants | Download |
| Friendly Visiting Volunteer (English) | Download |
| Friendly Visiting (Russian) | Download |
| Friendly Visiting (Chinese) | Download |
QUESTIONS?
For questions regarding the 85th Anniversary brand, please email Desiree Nazarian or Alyssa Wolf.
For questions regarding the main Selfhelp brand, please email Katie Foley.
